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Udderly Transparent Milk Prices 12/08/2015, Producers

You’ve probably seen a lot in the news lately about the struggles of the dairy industry due to falling milk prices in the supermarkets. Morrison’s recently introduced its new “Milk for Farmer’s Range”, at a 10p per litre premium to its standard range. Farmers therefore receive more for their milk, but only at the additional cost to the consumer.

Fresh-range, however, always have and always will pay farmers the fair prices they deserve, at no extra cost to the consumer. With us, farmers always receive 85% of the milk retail price. Working in this way means that milk remains affordable both for you and for the farmer.